Post posters reminding people about the meeting, up to 3 days prior.
Utilize block captains as much as possible. As coordinator you must check the progress of each block captain.
One-man shows ultimately move on, leaving no one behind to take over, don't be afraid to encourage people.
Be aggressive! You are selling a product - the security of one's neighborhood, home, family, and self, which is the basic need for everyone, but some people need to be pushed.
Hold your group accountable for their attendance, don't take "No" for an answer. Ask what nights they could attend a future meeting.
Don't let people take the attitude that they can sit back and let their neighborhood do it. Their participation is necessary for the Neighborhood Watch program to be a success.
Seek out and use the resource of your group. For example: who can copy handouts at work, or does anyone have a home computer who can manage a data base or make a newsletter.
Expect to suffer some setbacks, but continue to push and show your concern and enthusiasm. It will be contagious.